Wearable Dirt - What a Business Concept!

Posted by roadflix on Oct. 20, 2008

Most people – the sensible ones among us at any rate – use washing machines to separate dirt from our clothes. On Prince Edward Island Michael Wheeler and his company, P.E.I Dirt Shirts have reversed that process. Not only do they ADD the island's impossible to remove red dirt to wash loads of perfectly clean clothes – but he and his crew of 19 part time workers have built a business out of selling the dirt coloured shirts caps socks and other clothing . We were so intrigued by PEI dirt shirts we called Mike to learn more. He agreed to meet us at his “factory” - in reality an old converted rural church – where, in the course of an afternoon he showed us how he makes “dirt shirts”, shared his thoughts on summer wages and told us a story about one of the more memorable purchases of a PEI Dirt Shirt.

Categories People & Lifestyle

Tags dirt, tshirt, pei, souvenir

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