New research released on Monday 9th March reveals that one third of British women over the age of 30 experiences LAI (light adult incontinence) in the UK. LAI is on the increase but as women are too embarrassed to seek help it remains one of the last female medical taboos. As someone who has experienced light adult incontinence after the birth of her fourth child, Ulrika Jonsson is available to discuss this normally guarded subject. B Roll footage will be available from Friday 6th March 2009. Web video will be available to download from Monday 9th March 2009. For Further Information Please Contact: email@example.com / firstname.lastname@example.org Distributed by Tubemogul.