Watch episode here: http://bit.ly/sntmt. Collaboration – people sharing ideas and working together – is as essential to business success as great products and loyal customers. Innovative collaboration technologies, such as Web 2.0 and social networking applications, are transforming the way people communicate. These tools deliver a rich, immediate experience for their users, and often become indispensable parts of daily activity. However, when people go to work these same technologies can represent disruption – or even a threat – to their employers. Increasingly, businesses and their IT organizations struggle to close the gap between meeting users’ high expectations of an ideal communication experience and the business realities of protecting intellectual property and maintaining compliance. Reconciling the openness and spontaneity of consumer collaboration environments with the business’ need for compliance and security is just one factor driving executives’ focus on collaboration.