Search Engine Marketing Overview -

Posted by seocc on Jul. 20, 2009

Search Engine Marketing (sem) overview touches upon sponsored search marketing (cpc-cost per click and ppc-pay per click) and search engine optimization (seo). Describing the landscape of the search engines and where search results are displayed.The Sponsored Search Landscape is quickly becoming an increasingly complex field and includes many factors a novice may overlook. SEO utilizes many methods to improve your web traffic including, but not limited to, the organization and structure of the Sponsored Search account, geographically targeted settings, relevant ad copy content, and bidding strategies to deliver results. These approaches can have an effect on your accounts quality score. A marketer whose account holds a higher quality score than their direct competitors may be rewarded with a lower cost per click (CPC) and a higher positioning for the same keyword.

Categories How To

Tags seo, sem, ppc, cpc, search engine marketing, pay per click, cost per click, google adwords, yahoo search marketing, msn ad center

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