Our Country Needs You: sheep-vertising kicks off at Rugby World

Posted by MischiefPR123 on Sep. 08, 2011

New Zealand farmers are being offered $1 (50p) per sheep by Betfair to spray the red cross of St George and messages of support on their flock so they become roadside signs of encouragement for England during the Rugby World Cup. England’s 2003 World Cup winning centre Will Greenwood launched the initiative – which has 200 sheep already signed up – with a recruitment video.

Categories Sports

Tags betfair, rugby world cup, sheep vertising

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