SANTA CLARA (OBSNews.com) - Online press release distribution has become big business on the internet as companies struggle to achieve visibility on the Internet through various strategies known as search engine optimization (SEO).
One search marketing expert, Bruce Clay, of Bruce Clay, Inc. recently spoke with OBSNews.com editor, anchor and co-founder Patrick McGilvray, J.D. about the use of online press releases in an interview conducted at the SMX West search marketing conference recently in Santa Clara, CA
Mr. Clay described some of the the advantages of issuing online press releases in terms of branding and of driving website visitor traffic because of their usefulness from a search engine optimization (SEO) perspective.
Clay also describes advanced online marketing strategies designed around the use of search engine optimized online press releases and choosing the proper distribution networks.
"The primary objective of [online] press release is getting your brand out and getting traffic. And if ...