Nike Sportswear: Lucky, Episode 1: Origins

Posted by trustcollective on Nov. 24, 2008

Robot Films' Founder/Director Chris Robinson has unleashed a trio of hilarious short films for Nike's recent 3X3 campaign to be featured on Nike Sportswear's website which marks the launch of its new Sportswear division. Robinson was one of three directors hand-picked by Nike Sportswear to shoot three, three minute webisodes showcasing the retro cool stylings of Nike's iconic running jacket, the Windrunner. Robinson's Lucky series follows the comic adventures of a struggling production assistant aptly named Lucky who comes to LA following his dream of becoming a music video director. Many of Lucky's adventures are based on situations Robinson himself experienced when he was starting out. "I've been kicking this idea around for a while," says Robinson, who originally conceived of the webisodes as a series of five minute shorts available for download via cell phones on his recently launched Fresh Network site ( The character always wore retro-stylings, so I thought what better forum to lau

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