News from Wine Institute and CAWG

Posted by Medialink on Dec. 15, 2009

VIDEO of “New Generation” Vintners and Growers Discusses California Wine TrendsA new video highlights 20 of California’s “New Generation” vintners and growers who convened in Sausalito, California, recently to share their perspectives on California wine trends at an event sponsored by Wine Institute and the California Association of Winegrape Growers. The group engaged in lively dialogue sessions on four topics: evolving California wine styles; passing the torch at family wineries; eco-friendly growing and winemaking; and innovative marketing. The full story and more vintner-grower video interviews can be viewed at: “There are 3,000 wineries and 4,600 winegrowers in California, and most are family businesses making significant economic and cultural contributions to our state,” said Robert P. (Bobby) Koch, Wine Institute president and CEO. “Our event showcases some of California’s new generation in wine and how their creative energy, passion and innovation are helping to ...

Categories Pop Culture

Tags generation, association, media, california, social, trends, institute, growers, sustainable, winegrowing, winegrape

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