Celebrate Lee National Denim Day on Friday, October 7th. Visit www.denimday.com or facebook.com/LeeJeans for more information on how you can donate and participate. Mike Rowe, creator and host of Dirty Jobs with Mike Rowe, has been named the 2011 ambassador for Lee National Denim Day, one of the countrys largest single-day fundraisers for breast cancer, benefiting the Womens Cancer Programs of the Entertainment Industry Foundation (EIF). Rowe bares his boxer briefs in a new public service campaign encouraging people to donate the cost of a pair of jeans to support crucial breast cancer research and support services. Peggy Rowe, Mikes mom and 14 year breast cancer survivor, appears with her son in the PSA, which asks people to wear their jeans on Friday, October 7.