What is your motive for what you do? Have you ever thought WHY you do what you do? What is it that drives your organization? What is it that drives you as a person? If an organization does not know WHY they do what they do, it is very difficult, if not to say impossible, to create a sense of excitement, pride, and fulfillment within their employees. This is where employee engagement begins and it is a given that engaged employees actively strive to contribute to the success of their organization. If people understand the WHY, the HOW becomes easy. Please take a look!