With women making up just 3.6% of firefighters in England, Coronation Street star Michelle Keegan is fronting the ‘Ordinary People, Extraordinary Careers’ campaign to raise awareness among young women that a career as a firefighter could be for them.Michelle has taken part in a firefighting challenge to inspire young girls and show them that they can do anything they put their mind to. This campaign is aiming to raise the profile and change perceptions of the role of firefighters to reach a wider, more diverse audience. This is so the Fire and Rescue Service has the skills needed for the modern world. Evidence shows that a more representative Fire and Rescue Service is better equipped to provide appropriate fire safety advice to our diverse communities. Distributed by Tubemogul.