Asthma PSA Reinforces Prevention of Asthma Symptoms

Posted by Medialink on Feb. 16, 2010

Asthma and Allergy Foundation of Americas Message to Millions With Asthma is to Manage Asthma By Treating Both Main Causes: Airway Constriction and Inflammation - Most Medicines Only Treat One Cause.The Asthma and Allergy Foundation of America (AAFA) is launching a national public service announcement (PSA) supported by GlaxoSmithKline titled Two Main Causes of Asthma. The PSA goal is to communicate an important message to the millions of Americans with asthma: that treating the two main causes of asthma symptoms may help prevent symptoms before they begin. Asthma symptoms include coughing, wheezing, difficulty breathing and chest tightness. The PSA features two cyclists riding on a tandem bicycle representative of the two main causes of asthma symptoms. When the lead cyclist pedals solo she struggles but when the second cyclist begins to peddle, the journey becomes much easier. Their ride together is symbolic of managing asthma more effectively by treating both main causes of asthma symptoms ...

Categories Pop Culture

Tags two, bicycle, asthma, prevent, tandem, causes, symptoms, manage

More Details »