USA Today Wraps 10.21.15 Paper In Fake “Back To The Future II” Edition

Everyone is celebrating October 21st, 2015 – Back To The Future Day,  especially the brands who were featured in the film and have sweet easy marketing wins. Pepsi released “Pepsi Perfect” and now the newspaper USA Today came out with a special recreation of the USA Today edition from the film. Great Scott!

In BTTF2 we see the headline that Marty McFly Jr. is arrested, but later the headline is changed to show that Griff Tannen and his gang have been arrested, thus Doc and Marty change the future and help save Marty’s son from going to jail. Too bad they couldn’t save the publishing industry, am I right?



The makers of the film could not have foreseen the fall of print media and the rise of digital, but apparently some people still buy the print version of USA Today. So to celebrate the newspaper actually hired Bob Gale, one of the writers of the trilogy to write copy for the stories. Be careful rehydrating your pizzas.

In the film we only see the top half of the newspaper, so the script writer finished the job with some great stories from this version of Hill Valley, 2015. The paper even changed their logo in print and on the website for the day!



Matt Urbanos, VP of Brand and Creative Strategy at Gannett, which owns USA Today says;

“Only the top half of the cover was remade to be featured in the movie,” said Urbanos. “The bottom half of the paper was never featured in the movie and was just old content that happened to be left over from an old version of USA Today. We worked with Universal and Bob Gale to update the bottom half and add content that was relevant and cohesive as our way to finish the story and punctuate this moment.” 


Follow Phil Haney on Twitter @PhilHaney

Source: Adweek