That’s one way to utilize popularity for your own benefit.
Spirit Airlines just posted this ad promoting their already established Bare Fare campaign with an illustration of a woman hiding her breasts. “Our Bare Fare Was Hacked!”
I think the cheesiest part is how they really over-explain the joke in the description. Okay, on one hand I get trying to be cute about the whole scandal, but at the same time, you’re an airline making light of how a bunch of women have been violated. And yes, it is a violation of their privacy no matter how many times you’d like to say “well, they shouldn’t be taking nude photos” because that’s insane.
Secondly, even if the scandal never happened, the ad seems to be a little inappropriate and somewhat pornographic. Maybe I’m just a grandpa, but, c’mon guys.
Regardless, boobs seems to be their kind of go-to for promotion eye candy so take it how you will. I just think it might be time for a new tactic.
After complaints started rolling in, a Spirit Airlines spokesperson said, “We have a long history of taking major national news stories and tying them to our marketing. Most people think they are funny and accept them for what they are. We accept that a small group of people might not think the same way.” They added that it was not meant to be offensive.
Curious if they have any good ads parodying any other national news stories. Here’s a good one they could use, “Don’t Wanna Fly To Ferguson?! Don’t Blame Ya! Fly To Sunny Miami!”
This isn’t the first time Spirit has received complaints. Recently, passengers have been complaining about the lack of leg room, which is practically non-existent. Celebrity nude scandals is one thing, but you give me no leg room on a long flight, I’m gonna lose it.
Either way, keep up the good work, Spirit. You’re getting about as popular as Malaysia Airlines.
Follow me at @Todd_Spence
source: Wall Street Journal