CCraBack in the 90s I thought the turn of the century would bring flying cars and a cure for cancer; instead we have arguments over how many genders exist and what bathrooms they’re allowed to use. The world may seem like it’s going to shit, which is probably because it is – but thank fucking Christ we’ve got the Donug to carry us through these trying times.
What is a Donug, you ask? Well just like the title that you must’ve read before you got here says, it’s a chicken nugget combined with a donut. Doesn’t seem like those two would go well together, but sometimes unexpected pairings turn into something great: toothpaste and orange juice, Lego bricks and bare feet, cooking bacon while naked, eating Mexican food with laxatives…you know, good life choices in general. But more likely, Satan pooped out this bastard food-child and deep fried it in his grundle as a test to see which humans deserve to live after the herd gets culled.
The Donug: What is it?
In all seriousness, the Donug is actually free range chicken mushed into a donut shape, then topped with panko breadcrumbs and cornflakes before being deep-fried. Instead of donut icing, it comes with the options of three sauces: cheesy Dijon béchamel, Japanese curry with mozzarella, and hot chili sauce.
A Donug, quite simply is a hybrid of a Donut and a Chicken Nugget, but, in this case it is a completely savoury product made from chicken, our unique and top-secret flour and spice mix… and a crunchy panko and cornflake crust. This bad boy comes with our signature Cheesy Dijon Bechamel, Chilli Flakes and Black Salt. www.loveadonug.com #donug #donugs #loveadonug #melbournefood
And while you and I are sitting here like “Um…what idiot would go out of their way to buy an overpriced, overhyped chicken nugget in the shape of an O,” apparently the gimmick was enough to get its inventor, Crag Carrick, a deal on the Australian version of Shark Tank.
Bringing the Donug worldwide
Not only did he and his wife get a $74,000 deal, but they’re now planning to start producing Donugs in mass. Crag says that “It’s about getting Donugs sold at every sporting ground, every service station, every fish and chip shop.”
“I want this to be the crazy new food trend coming out of Melbourne. I’m not changing the world with this product. I’m giving something that’s fun, it’s easy to understand, people get it straight away.”
“There’s nothing sweet about it. All savory. It’s 90% chicken that has our unique top-secret spice mix. ..I had an idea and bought some chicken from the butcher on the way home. My wife is a phenomenal chef, we messed around with a few recipes and different spice combinations. After a few aborted attempts we came up with the Donug.”
As of right now the Donug is only available in Melbourne, but assuming people jump on this bandwagon there’s no telling how far it could spread.