Nick Cannon Is RadioShack’s New CCO, America Scratches Its Head With Questions

In a real curveball of a business move, RadioShack has released a press statement letting the world know that Nick Cannon has become the new Chief Creative Officer for the retail brand. I don’t know about you, but the last thing I think of when it comes to RadioShack is really anything creative beyond a buy 1 AA battery pack, get 1 free kinda deal.

Here’s Radio Shack’s statement below.

FORT WORTH, Texas, Dec. 2, 2015 /PRNewswire/ — One of today’s most successful and multi-faceted artists in the entertainment industry, Nick Cannon is a lifelong fan of RadioShack and credits the retailer with fostering his creative spirit and interest in electronics. Today, Nick Cannon joins RadioShack as the neighborhood electronics store’s Chief Creative Officer. Cannon will play an active role in the development of RadioShack-exclusive products as well as helping to further transform the retailer into the must-visit electronics destination, from curating the music selection to performances and events. He will also help the company continue to grow its educational and S.T.E.M (science, technology, engineering and math) initiatives nationwide. He will maintain an office at RadioShack headquarters in Fort Worth, Texas.

Cannon’s relationship with RadioShack began at the age of 8, shortly after inheriting his grandfather’s stereo equipment. After taking apart the components and not knowing how to put the equipment back together, Cannon turned to his neighborhood RadioShack in San Diego for help. Before long, he learned how to assemble the equipment, and also make modifications so that he had the best sound system in the area.

“RadioShack is a brand that matters,” said Nick Cannon. “As a kid, spending time in my neighborhood RadioShack was invaluable. The maker mentality and educational approach taught me a lot and encouraged me to explore my own creativity. In return I wanted to give back by fostering creative pursuits in others, and helping kids move to the next level. I’ve been able to do that with my company, NCredible, and I’m proud to do even more as Chief Creative Officer for RadioShack.”

I have so many favorite lines from this press release but the line “Nick Cannon is a lifelong fan of RadioShack and credits the retailer with fostering his creative spirit and interest in electronics.” really stands out as a real headscratcher. Even RadioShack themselves must realize how insane that sounds. The line really should be “We have really nothing going on and neither does Nick Cannon, so, Netflix and Chill??”

11 people in the world really like this.

The bigger amazement however is that RadioShack is even still a company able to hire anyone at this point, especially after they filed bankruptcy last February and closed over 1,784 stores. “Come see what we have in store!” says their tweet but at the same time, where the hell do you find one open still? It’s certainly too early for an April 1st gag so I don’t know what the hell is going on over there.

The press release goes on to have a statement from Cannon which says “As a kid, spending time in my neighborhood RadioShack was invaluable. The maker mentality and educational approach taught me a lot.” Which is Cannon’s way of coping with possibly a really sad childhood because the RadioShacks I remember weren’t exactly a carnival for kids. But I guess I was more of a Circuit City child myself.

Regardless, I’m super pumped to see how Nick Cannon will revitalize RadioShack after the company went into the toilet. Cue the montage of Nick Cannon working hard to rebuild this empire by making the perfect CB Radio display in the window.

Word of advice though, start by renaming RadioShack.

@Todd_Spence