Another summer movie season is almost upon us and that means we’re about to get a deluge of commercials, billboards, magazine ads and maybe shirtless fat guys with movie posters tattooed on their stomach for some of the year’s biggest blockbusters. Marvel Studios is wasting no time trying to get the word out about their latest comic book movie coming to theaters with a small but very clever billboard campaign.
You’ll have to keep an eye out for these billboard because we don’t mean small in a sense of quantity. We mean that these are the smallest billboards you’ve ever seen.
Marvel Studios started putting up the tiny billboards across Australia near public benches, on street corners and on top of garbage receptacles. Pictures of the miniature ad campaign surfaced on Reddit and quickly went viral so that means they are probably making their way to the States assuming that people don’t step on them and sue for violating their walking space. I just know someone’s planning to do that here and ruin it for the rest of us.
The tiny billboard don’t have a lot of information about the movie starring Paul Rudd in the starring role because we’re sure that just fitting the name and the release date was enough of a challenge for the marketing design team. However, it’s nice to see Marvel Studios going after that ant demographic that Hollywood seems to have forgotten in their relentless pursuit of the 18 to 24-year-old male demographic.
Source: Slash Film