6 Worse Versions Of The Nationwide “Because I Died” Ad

 The Super Bowl is supposed to be a time of merriment and joy but a certain ad from Nationwide Insurance totally bummed everyone out and reminded them the world can be a horrible, unfair place.

Nationwide had their hearts in the right place when they constructed an ad for their “Make Safe Happen” campaign that aims to raise awareness about easily preventable accidents that can put children’s lives in danger, but they took it to a new level of depressing when they threw a twist at the audience by sticking a ghost child in the ad’s central story as he listed all the things he won’t be able to do because he died.

Come on, this is the Super Bowl. It’s the one time of year that we’re supposed to feel invincible and able to enjoy the small things in life that we know may one day catch up with his like eating our weight in chicken wings and drinking until we lose consciousness. If we wanted to be reminded of the fragility of human life, we’d read the NFL’s redacted concussion reports. 

Believe it or not, Nationwide’s ad could have been a lot more depressing. Here are six commercial concepts we came up with that make Nationwide’s Super Bowl ad look like “The LEGO Movie.” 

 

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Follow Danny Gallagher on Twitter @thisisdannyg.